EDEN

Fiore
C.E.O./ Principal Creative
Fiore is an award-winning Artist, Writer, and Creative Executive with an elite track record across the Fashion, Entertainment, and Publishing industries. Specializing in Photography Direction and brand development, she has spent her career driving high-profile media campaigns, managing top-tier global talent, and building multi-million-dollar business ventures.
My Goals
"As CEO and Principal Creative, I drive the strategic vision and creative spark behind every brand we build. I specialize in uncovering the unique narrative of a business, translating big ideas into captivating visual concepts, and aligning our creative output with our clients' growth goals. By partnering closely with our production pipeline, I ensure our high-level vision is grounded in strategic purpose from day one.
Track Record
2002 - 2012
2013 - 2026
10 years of photo shoot experience for still photography in Fashion, Advertising, and Celebrity Portraits in the following positions: Fashion Director, Photo Editor, Director of Photography with clients such as Palm Beach Media Group, Stephen Baldwin, Jane Lynch, Richard Chamberlain, Richard Kind, Producer and Project Manager with repeat quality performance for four years acknowledged with over 9 campaigns for Young and Rubicam brands including such projects as Dell Computers, Hershey’s, Citibank. Her elite portfolio of repeat client agencies includes high-profile productions for Tiger Woods, Paul Sorvino, Katie Lee Joel, Lindt Chocolate, Marriott, AT&T, Fox Sports, National Geographic, and NFL/MLB All-Stars.
Highly skilled in negotiating estimates and bids, arranging castings, on set production, and booking talent that meets the client’s objectives, resourcing crew suitable for an advertising campaign or editorial such as: photographers, makeup artists, stylists, post production artists, etc.; securing locations and permits, preparing schedules and production books. Clients include: AT&T, World Cup, Dell Studio and Inspiron, Marriott, Chris Jericho, Paul Sorvino, Lindt Chocolate, and more. Experience includes local and international bookings and on set production.
Experienced in editing film/digital captures, and color correction for still photography. Commissioned to select final artwork for projects such as: Hilton Hotels, Marc Anthony, Frank Vincent, Warner Publishing, and more.
13 Years of Creative Director, Product Development, and Editor in Chief Experience: Accomplished in developing layout ideas and concepts for commercials and still photography including: key visuals, storyboards, directing photographers and talent on set, model selections, set design, overseeing project objectives, and translating ideas into imagery. Clients include: Corey Feldman, Velieris & Company, Frame Fashions, LaVoix & Poetic Couture Magazine, Land & Sea Magazine, Isa & Fiore Co., Tri Diamond EV's, and Triad Electric Vehicles.
Comprehensive understanding of brand development and advancing the overall appearance of communications effectively for a target audience. Abilities include: designing websites, social networks, corporate identity, online marketing campaigns, email promotions, and advertisements. Experienced in strategizing internal communications and collateral materials that unify the unique vision of a company or specific brand, and executing multichannel marketing with synergistic campaigns to reach consumers.
Hear from Clients
Fiore is the best person I have ever worked with and she very knowledgeable in all aspects. She has helped me, and my company so much. I’ve enjoyed all the time I’ve spent with her on my project and look forward to working with her on all future projects. Without her, I don't know where me, or my company would be right now. She is truly the diamond of my company."
Velieris and Company, Michael Stosky, Owner (Project: Velieris Full Advertising Campaign and Creative’s) 2010
Your one of the nicest people I know and I love working with you ….The ads look really cool and EVERYBODY loves them! Thanks again to you and the team…FABULOUS as always.”
Young and Rubicam Brands, Jacqueline Hamilton, Production Director (Client Since 2007: Dell Worldcup: 2010/ Dell Studio World Wide 2009/ Dell Inspiron World Wide: 2009/ Dell Inspiron Back to School: 2008/ AT&T Mobile: 2008/ Y&R Ad Campaign: 2008/ Hershey’s: 2007/ Citibank: 2007/ Palm Treo: 2007.)
You have made this project easy breezy, and thanks so much for being so thorough and complete. I can’t tell you how nice it is to work with someone so organized.”
Bravo Group, Jessica Letourneaut, Traffic Manager/Print Producer (Project: AT&T) 2008
"Just wanted to write you guys a quick note to say thanks for all your great work last week on the Bud Light/Las Senadora's photo shoot. Your talent and maybe more importantly, your patience made for a great experience. We just finished making contact sheets to show our client and there is so much great stuff to choose from. We will never get him to make a decision! Thanks again for your work……”
Switch Agency, Eric White, Account Executive (Project: Bud Light) 2008
"I too am very happy w/ the shoot. Thank you for making everything run smoothly for us and for making me look good in front of our clients. I too enjoyed working together… you put together a great team for us. Natalia had expressed interest in expanding this program largely because she was so excited about the shoot. Again, I thought the shoot went incredibly well! Thanks so much!
Wes Gehbauer, Moosylvania Advertising, Art Director (Project: Bacardi) 2008
“I’m so glad we found you! It’s been great working with you! LOVE THE PHOTOGRAPHY!
Karen Sawyer, Digitas, Members of the Paris Based Groupe, Associate Director/Art Buying (Project: Buick/Tiger Woods) 2008

Cory
C.O.O.
Cory Graves is a Multimedia Expert, Systems Engineer, and Technology Executive with an elite track record across the EV, Tech, and Fashion/Entertainment industries. Written up in countless publications—most recently featured in Business Concept Magazine for his outstanding work in corporate innovation—Cory proves in all his endeavors that he loves to build, create, and monetize. Drawing from over a decade leading a top engineering firm alongside 25 years as a digital artist for interior light displays, he specializes in advanced product deployment, pioneering manufacturing standards, and creative media strategy. Throughout his career, he has driven global industrial contracts, engineered cutting-edge digital experiences, and expertly managed premier brand portfolios.
My Goals
"As Principal Engineer and Multimedia Specialist, I bridge the gap between complex technical infrastructure and high-impact creative execution. My career has been defined by pushing boundaries—whether that means securing industry-first manufacturing certifications to break into the competitive EV market or designing cutting-edge digital media systems for global audiences. My background in international marketing and high-stakes negotiation gives me a rare capability for recognizing true asset value, allowing me to expertly optimize sale prices and maximize profit margins for clients. I specialize in scaling product lines, securing high-value commercial contracts, and ensuring that every system we build is engineered for absolute precision, peak performance, and operational excellence."
Track Record
2001 - 2010
2011 - 2026
9 years of elite post-production, high-end multimedia, and creative campaign management experience. Accomplished in delivering premium photo retouching, digital imaging, and pre-press solutions for global marketing campaigns, high-profile artists, and legendary entertainment brands. Expert in managing technical workflows for major music labels, cinematic promotions, and national sports broadcasting networks, ensuring flawless color accuracy and visual precision across print and digital media.
Highly skilled in technical creative direction, team leadership, and multimedia project management. Proven track record of managing multi-disciplinary creative assets, budgeting asset production, and coordinating with premier design houses, photographers, and studios.
Specialized in bridging the gap between high-level creative concepts and technical execution. Industry experience includes managing visual collateral and digital assets for multi-platinum music artists, global television networks, and international commercial brands.
15 years of Systems Engineering, Product Specialist, and Digital Innovation Experience: Accomplished in leading advanced product deployment, pioneering manufacturing standards, and spearheading strategic technical expansions within the Electric Vehicle (EV) and tech sectors. Expert in navigating complex regulatory environments to secure unprecedented, industry-first manufacturing certifications that established new global benchmarks for product safety and quality.
Comprehensive understanding of commercial contract acquisition and large-scale technical operations: Directly facilitated and executed high-value commercial manufacturing contracts, successfully positioning legacy engineering operations as a trusted, high-volume supplier in the clean energy landscape. Proficient in engineering cutting-edge digital experiences, managing premier technical brand portfolios, and developing long-term corporate strategies that align technical infrastructure with scalable market growth.

Robert
Vice President
Rob Edgerly is an award-winning Creative Director, Visual Merchandising Expert, and Retail Marketing Leader with a 30+ year track record shaping global lifestyle, fashion, and home brands. Specializing in spatial storytelling, new store launches, and multi-million-dollar flagship transformations, he excels at bridging high-level creative vision with massive operational scale to drive premium brand expression.
My Goals
"As a Retail Marketing and Brand Experience Leader, I transform physical spaces into immersive, revenue-generating consumer journeys. I specialize in translating complex brand strategies into scalable retail frameworks, design playbooks, and experiential activations across multi-door fleets. By aligning cross-functional teams across marketing, visual design, and corporate operations, I ensure every customer touchpoint tells a powerful story. My passion lies in driving traffic and engagement through innovative design—a commitment that has earned my work cover features in leading industry publications and collaborations with major Hollywood motion pictures."
Track Record
June 2000 - 2015
2015 - 2026
15 years of flagship retail design, corporate visual merchandising, and international brand rollout experience.
Accomplished in directing nationwide next-generation store designs across 285 retail locations, resulting in a VM&SD Magazine cover feature. Expert in crafting in-store storytelling systems, messaging frameworks, and premium launch playbooks for 100+ stores with global brands like Lindt & Sprüngli. Partnered directly with DreamWorks Motion Pictures to build custom concept spaces for The Terminal film and directed trade showrooms and photo production for the Greg Norman Collection.
Highly skilled in end-to-end store launch strategy, enterprise scale, and flagship transformations.
Served as a key creative leader at Macy's, translating brand strategy into regionally relevant retail experiences across 25 to 40 annual projects. Successfully managed budgets up to $2M per project, optimizing guest flow and driving consistent visual identity, which culminated in leading the retail transformation strategy for Macy’s massive $400M Herald Square flagship.
11 years of Executive Leadership, Creative Directorship, and Fractional Brand Strategy: Accomplished in overseeing full creative direction and retail storytelling across 35 showrooms for major home furnishings franchises. Expert in designing standardized visual frameworks, product journeys, and training programs that accelerate go-to-market timelines and streamline regional store rollouts.
Comprehensive understanding of brand experience across integrated physical and digital retail channels: Directly led corporate brand identity overhauls, built digital functions for wholesale operations, and directed modern digital migrations to Shopify with content-led marketing campaigns that significantly increased engagement and conversion rates. Proven success providing fractional leadership and retail marketing consulting for progressive agencies, optimizing localized experiential activations with data-driven customer insights. Highly proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, and modern corporate strategy frameworks.